NewFangled are a web design company. More particularly they “help advertising agencies build better websites for the clients”.

Either way, there are LOTS of web design companies out there – and most of them work in more or less the same way. The same is true in a lot of industries – which means companies need to find interesting ways of showing how they are different.

While many might resort to the standard, cliched sales pitch, NewFangled have latched onto a real point of difference (how they work and communicate with clients) and then made that point tangible through the use of short videos and screencasts.

Grayscreen Prototyping video by Newfangled Web Factory.

The video here gives you a look at their prototype process and makes convincing case for why it’s a better approach – and hence why you should use them.

Even if you don’t watch the entire video (although it’s interesting enough in itself) you’ll get a sense of how giving away this information accomplishes a few goals:

• It creates a clear point of difference
• It demonstrates their expertise
• It shows NewFangled as an open and responsive organisation
• It paints a picture of what working with them would be like

These same keys can be seem through the NewFangled website in other videos, onsite text, blogs etc…

How Can You Use This in Your Business?

So what do your prospects want to know when they visit your site? There’s every chance that it’s as simple as knowing what you do and how you do it (and the price). Using short video pieces can be a great way of communicating this info quickly and distinctively.

We’ve already started work on our own videos and hope to begin offering video-based content development early next year. If this is something that might interest you, please get in touch.

Image: Flickr Creative Commons

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