Via MagCulture here’s a first look at how magazines are actually working on the iPad.
It’s interesting to see how they cope with designing for both landscape and portrait views (not very well) and how they differ from some of the concepts we’ve seen here and in various promo videos before.
You get the feeling that there’s a lot more polishing to be done and some of the cooler functionality from the various promos might struggle to make it into a weekly or monthly magazine.
All that being said, imagine your organisation’s next publication being delivered like this. How much more impact would it have?
Yes, I’m on a bit of an iPad trip at the moment but to put it mildly, the idea of combining video, animation, sound, text and links has enormous potential to create some truly orginal content.
We’ve looked at a variety of iPad demos recently and while the potential is exciting, the reality of what publishers produce may be a little more pedestrian.
Ducth paper De Telegraaf released the video above which suggests they plan to repurpose their website for the iPad. This makes some sense and if probably more realistic for many publishers in a time of restricted budgets and staff cuts.
That said, simply bringing video, audio and animated graphics into a magazine/newspaper format could make for an interesting product.
Personally, I think that there’s enormous potential for independent publishers and businesses to put these new tools to use – banishing staid catalogues and boring whitepapers.
