IKEA’s recent use of social media site Facebook to promote a new store opening is getting a bit of coverage (you can check out the campaign story in the video above).
Here’s my take:
- Absolutely a smart idea
- Partly because it leverages existing networks rather than trying to create their own
- Partly because it puts the product front and centre
- And partly because it could easily have failed and been no real disaster
I also like how the people behind the campaign put this nice little video piece together to showcase what they did – much better than a staid text-based case study and, of course, it helps spread the word even further.