Enterprise UK and Virgin Media have hooked up to produce VirginMediaPioneers.com.

As the site explains, there are 3 parts to the programme:

• Virgin Media Pioneers Online – an online video blogging community for young entrepreneurs.
• Spark Your Ideas – a series of sessions to help would-be entrepreneurs develop their skills and build their business networks.
• Awards – an award ceremony to recognise the achievements of the Virgin Media Pioneer community.

The video blogging aspect is a nice touch – helping elevate what is often a rather staid topic into something more engaging and in line with the target market, the project ethos and (not least) the Virgin Media brand.

Virgin Media obviously get a lot of goodwill and brand profile out of the venture and Enterprise UK get help fulfilling their remit.

They’ve also got a long list of partner organisations and experts involved in delivering the project who will also benefit through added exposure.

What strikes me however is how easy this would be to rework for a local or regional project to encourage young entrepreneurs – even without a big brand at the heart of it.