Via MagCulture here’s a first look at how magazines are actually working on the iPad.

It’s interesting to see how they cope with designing for both landscape and portrait views (not very well) and how they differ from some of the concepts we’ve seen here and in various promo videos before.

You get the feeling that there’s a lot more polishing to be done and some of the cooler functionality from the various promos might struggle to make it into a weekly or monthly magazine.

All that being said, imagine your organisation’s next publication being delivered like this. How much more impact would it have?