We’ve looked at a variety of iPad demos recently and while the potential is exciting, the reality of what publishers produce may be a little more pedestrian.
Ducth paper De Telegraaf released the video above which suggests they plan to repurpose their website for the iPad. This makes some sense and if probably more realistic for many publishers in a time of restricted budgets and staff cuts.
That said, simply bringing video, audio and animated graphics into a magazine/newspaper format could make for an interesting product.
Personally, I think that there’s enormous potential for independent publishers and businesses to put these new tools to use – banishing staid catalogues and boring whitepapers.
What do you think?
