Content marketing is the process of producing useful, informative content to help attract and retain customers and position your business as a trusted resource.
The important point here is ‘useful, informative content’ – i.e. not dressed up sales literature. The content that you create (in whatever format) should be interesting, educational, helpful or entertaining in its own right.
And ‘in its own right’ means without you.
So here’s the acid test: if you can remove all reference to you and your business, and the content you’ve created is still useful, you win.
If not, it’s sales literature. (And having both is fine – just don’t mix them up.)
